Discounts, Deception & Dilemma
The 2025 festive season is expected to generate a record $13.1 Bn in sales for Indian ecommerce giants. Yet, behind the glittering discounts and flash sales lies a troubling reality – systematically deployed dark patterns to push shoppers into spending more. So, what’s blighting India’s festive frenzy?
Deception By Design: From Flipkart’s just-concluded Big Billion Days to Amazon’s ongoing Great Indian Festival, dark patterns are clearly visible. Many…








