Snapdeal’s Bharat Swagotsav Sale got off to a robust start, with overall average daily sales volumes surging by more than 85% compared to last year’s festive sale. The sale reaffirmed Snapdeal’s position as the go-to platform for value-savvy shoppers across India, with fashion leading the charge.
Fashion emerged as the standout category, growing by 100% over last year’s festive sales. Categories such as Shirts, Co-ord Sets, and seasonal apparel such as sweaters grew nearly 5X, underscoring strong consumer appetite for affordable yet stylish clothing.
A deepening fashion assortment, proved to be a key driver of this momentum. Both long-standing partners and new sellers recorded significant traction, reaffirming Snapdeal’s role in helping India’s MSMEs scale during the biggest shopping season of the year.
Festive gifting categories also saw a remarkable surge, with tea and coffee serveware average daily sales volumes up 350% year-on-year, highlighting the growing trend of practical yet thoughtful gifting choices.
The success of the Bharat Swagotsav Sale was powered by pan-India participation, with Uttar Pradesh, Maharashtra, Karnataka, West Bengal, and Tamil Nadu emerging as the top contributing states. States like Maharashtra, Bihar, Andhra Pradesh, and Manipur each posted more than 100% growth compared to last year. The festive fervor extended beyond metros into India’s heartland, with Tier-II and Tier-III towns becoming real growth engines and more than 80% of the sales coming from non-metro cities. Tier-III towns such as Bahadurganj, Haldia, Chintamani, Alandi, and Pithampur recorded sales growth of over 200% over last year.
Achint Setia, CEO of Snapdeal, said:
“This festive season has shown that India’s value-driven e-commerce story is growing rapidly. From metros to small towns, customers are choosing trendy and good quality fashion, festive gifting, and lifestyle categories in greater numbers. The Bharat Swagotsav Sale highlighted not only strong consumer sentiment, but also reaffirmed the role of MSMEs in shaping India’s festive economy.”
In a first-of-its-kind initiative, Snapdeal also produced an in-house fashion show, with Snapdeal team members modelling apparel from Snapdeal’s expansive fashion assortment – showcasing how trendy fashion can seamlessly go hand-in-hand with value pricing.
