Explaining Google’s AI Search Experiments To Your C-Suite

Google is testing a series of experimental AI-powered features that could change how people interact with search and digital discovery.

Tools like Doppl, Food Mood, Talking Tours, and Learn About are not yet mainstream, but they give us a glimpse into where Google may be heading. Each experiment highlights a distinct way AI can influence consumer experiences, ranging from shopping and travel to food and education.

For business leaders, the importance lies in how these features could influence visibility, customer engagement, and competitive…