Exclusive: Petcare startup Supertails in talks to raise $15-20 million, led by Venturi Partners

Petcare startup Supertails is in talks to raise $15-20 million in a round led by Singapore-based consumer focussed investment firm Venturi Partners, people familiar with the matter told ET. Some of Supertails’ existing backers are also likely to participate, one of the persons said, adding that the final construct of the round was still being negotiated.

The round comes at a time when the petcare space has seen a pick-up in activity over the last six to eight months. Reliance Consumer Products, the FMCG arm of Reliance Industries, announced last…