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Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are concerned?
In 2025, what matters more is how your internal links define the entities and relationships on your site.
Internal linking is no longer just about distributing authority. It’s about:
- Building your own semantic map that Google can trust.
- Reinforcing your topical authority.
- Earning a place in an AI-search-forward landscape.
The last full guide I wrote on internal linking strategies was…
