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ETtech Explainer: Understanding India’s new data protection law & its implications

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The government on Friday notified the Digital Personal Data Protection (DPDP) Rules, 2025, a significant step in monitoring and regulating the personal data of 1.4 billion Indians.

But what is this law, what does it do, why does it matter, and what counts as data in the first place? ETtech breaks it down.

What is the DPDP Act?

These rules pave the way for the enforcement of the Digital Personal Data Protection Act, 2023. It is a law governing how personal digital data is collected by firms, used, stored, and shared. The aim is to protect citizens’…

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