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Tech-enabled travel platform Escape Plan on Wednesday announced a partnership with HRX, a homegrown fitness brand founded by Bollywood actor Hrithik Roshan and Exceed Entertainment, to launch a co-branded line of premium travel gear.
The collaboration marks a significant step for both brands in building utility-driven, design-forward products that cater to the new-age Indian traveller, the company said in a statement.
With a rapidly growing direct to customer (D2C) presence and a Rs 100 crore annualised run rate achieved within just three months of…
