Epic Games has claimed that Apple’s revised installation process for third-party app marketplaces in the EU demonstrates that the company was deliberately undermining competition through “deceptive design.”

epic games store
In a blog post published Wednesday, the Fortnite developer revealed that user drop-offs during Epic Games Store installations plummeted from 65% to 25% after Apple streamlined the process in iOS 18.6. Apple reduced the installation flow from 15 steps to six and eliminated what Epic called “scare…