Entitled Solutions, a platform dedicated to making health and financial services accessible to urban low-income workers, has secured Rs 4 crore in an extended seed funding round from SIS, a prominent player in security, facility management, and cash logistics.
Over the past three years, Entitled Solutions has successfully provided affordable financial and health access to approximately 700,000 low-income workers, including those involved in the gig economy. The company operates on a business-to-business-to-consumer model, collaborating with employers and gig service platforms to deliver services to their workers.
Anshul Khurana, co-founder of Entitled Solutions, stated, “While we have made significant progress with digital-first low-income workers, there are sizable untapped segments in the traditional economy that we aim to target next. With SIS’s extensive employee network and expertise in facilitating livelihoods for thousands across the country, we are well-positioned to embark on this journey.”
Dhiraj Singh, CEO of SIS Limited, expressed, “Through our partnership with Entitled, we seek to ensure that our staff have access to modern financial and health services support. This strategic move reflects our commitment to meeting the needs and aspirations of our employees, which ultimately enhances service quality for our customers. Additionally, it aids in attracting and retaining high-quality staff, ensuring the long-term success of our organization.”
The raised funds will primarily fuel product development efforts, including the introduction of new credit products such as two-wheeler loans and consumption loans. Furthermore, the company aims to expand its platform partnerships to reach over two million workers in the coming months.
Entitled Solutions has previously secured funding from HDFC Capital, LetsVenture, Sotheby’s, and seasoned angels like Nipun Sahni, Partner at Apollo Global Management. Since its establishment in 2020, the company has evolved from a pure financial services provider to a comprehensive ecosystem facilitating access to financial, health, and government schemes.
“We are committed to broadening the scope of our products and creating a comprehensive ecosystem for the well-being of low-income workers in urban India,” affirmed Khurana, outlining the company’s future plans.
