Enterprise AI Search vs. the Real Needs of Customer-Facing Apps

Gartner’s new “Market Guide for Enterprise AI Search” offers a valuable perspective on how generative AI is transforming enterprise knowledge access. Yet, as the focus remains on internal productivity and governance, a crucial question arises: Do the same approaches apply when search is customer-facing and directly tied to engagement, conversion and revenue?

Gartner’s Take on Enterprise AI Search

Gartner’s research focuses on internal, employee-focused use cases, including digital workplace assistants, IT support, HR knowledge…