End of the road for Good Glamm Group: lenders trigger asset breakup; all brands up for sale

Content-to-commerce firm The Good Glamm Group will no longer continue as a unified entity after lenders enforced their charge on the company’s individual brands, leading to a brand-by-brand sale, founder Darpan Sanghvi said in a LinkedIn post on Wednesday.

This marks the end of the road for the so-called house-of-brands ecommerce conglomerate.

“Our lenders have decided to enforce their charge on the individual brands under the Good Glamm Group. What this means is that there will no longer be a group-wide solution which will allow all the brands to…