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X, formerly Twitter, aims to boost revenue by displaying ads on its AI chatbot, Grok. Facing a significant decline in advertising income since Elon Musk acquired the company, X seeks to capitalize on Grok’s popularity. Musk announced plans to utilize xAI’s capabilities to enhance targeted advertising on the platform. This move comes shortly after the launch of Grok Imagine, X’s video and image generation service, which is currently available for free in the US. The integration of ads within Grok represents a strategic shift to diversify revenue streams and leverage the growing interest in AI technology. This is just one way to offset the expenses associated with expensive GPUs.
