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Elon Musk has signalled that X is preparing to raise payouts for content creators, potentially to levels above YouTube, as part of a broader push to retain original content on the platform.
The move follows public feedback from users who argued that platforms that do not pay creators fairly will lose relevance. Musk agreed, adding that platforms that compensate creators were more likely to retain ‘authoritative content’ as large language models increasingly absorb and reproduce online material.
In one such post, a user on X wrote that higher…
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