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This edited excerpt is from “The 10 Principles of Effective Social Media Marketing” by Jon-Stephen Stansel ©2025 and is reproduced and adapted with permission from Kogan Page Ltd.
People log into social networks to hear from people, not from brands. They want to connect with their friends, families, and communities. They want to see content that relates to their interests and passions, and speaks to them in some way.
If your post sounds like it was written by a committee of businesspeople and then edited by a team of lawyers, before being…
