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The month-long ecommerce festival season sales have recorded Rs 1.24 lakh crore gross merchandise value (GMV) of goods sold during this period, according to Datum Intelligence data. This was a 31% jump from 2024, when online commerce sales reported Rs 94,800 crore GMV sales.
This year’s festive season growth has been particularly important for ecommerce, as it saw slow growth in 2024. This was also reflected in the revenues of major players, Amazon India and Flipkart, for that year.
“September 22 was the largest sales day of the week, as Amazon…
