Tech
Ecommerce majors tweak listings for better AI chatbot visibility
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Amazon India and Flipkart are optimising their product listings for some categories to ensure better visibility on large language model (LLM) chatbots, people aware of the matter told ET.
These marketplaces are looking to show up better on chatbots like ChatGPT, Perplexity, Claude, Google Gemini and other silicon savants that users turn to for ecommerce shopping.
“Amazon India has started piloting ChatGPT search optimisation for some product categories after its Diwali sales ended,” said two people in the know. “Depending on the results, it will…
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