Electronic Arts (EA) has stated they are not planning to increase the prices of their games currently, despite some competitors exploring $80 price tags for AAA titles. While a future price increase isn’t entirely off the table, EA emphasized that no changes are anticipated “at this stage.”
This confirmation suggests that upcoming titles like the highly anticipated Battlefield 6 will likely maintain the standard $70 price point. The question of potential price hikes surfaced during EA’s FY 2026 first-quarter earnings call. EA CEO Andrew Wilson addressed the matter, indicating a cautious approach to pricing strategies in the current market. The company will likely monitor the impact of competitor price changes before making any definitive decisions.
