Driving Platform Adoption: The Missed Opportunity of Marketing

This is the first in a three-part series.

After spending the last decade studying enterprise platform initiatives, we keep encountering the same story: technically excellent platforms struggling with low developer adoption.

Platform engineering teams are befuddled. The internal developer platform (IDP) they’ve built seems to match exactly what developers asked for. But as the months go by, those same developers aren’t rushing to use the IDP. It’s a recurring question we’ve heard over and over: How do we get developers to use this…