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This is the second in a series. Read also:
“Do you have a T-shirt yet?” our colleague DaShaun Carter asks platform teams. That seemingly frivolous question actually cuts to the heart of platform marketing: brand identity. While engineers often dismiss branding as marketing fluff, the reality is that technical teams form deep attachments to their tools just like sneakerheads obsessing over the latest Air Jordans.
Consider how developers self-identify: Ask them what type of developer they are, and they’ll immediately name their primary…
