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Fantasy sports platform Dream11, which has around 10 million daily active users, is monetising through advertising and sponsorships, allowing users to win brand-backed prizes while participating in free contests.
The platform, part of Dream Sports, which has over 250 million registered users, pivoted to a free-to-play model following the enactment of the Promotion and Regulation of Online Gaming Act 2025, which imposed a blanket ban on real money gaming (RMG) in India.
The company said the strategy aims to help brands engage more effectively with a…
