Do I Need To Rethink My Content Strategy For LLMs?

For this week’s Ask An SEO, the question asked was:

“Do I need to rethink my content strategy for LLMs and how do I get started with that?”

To answer, I’m going to explain the non-linear journey down the customer journey funnel and where large language models (LLMs) show up.

From rethinking traffic expectations to conducting an audit on sentiment picked up by LLMs, I will talk about why brand identity matters in building the kind of reputation that both users and machines recognize as authoritative.

You can watch this week’s Ask An SEO…