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This week’s ask an SEO question is:
“Should SEOs be focusing more on digital PR than traditional link building?”
Digital PR is synonymous with link building at this point as SEO’s needed a new way to package and resell the same service. Actual PR work will always be more valuable than link building because PR, whether digital or traditional, focuses on a core audience of customers and reaching specific demographics. This adds value to a business and drives revenue.
With that said, here’s how I’d define digital PR vs. link building if a…
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