Delhivery Takes The Hyperlocal Turn

Delhivery has the scale and the capital to disrupt incumbents such as Pidge, Porter, Uber, Rapido and others in the on-demand delivery space, but it’s also new territory for the logistics giant

Put yourselves in the shoes of Delhivery. What do you do when quick commerce and hyperlocal deliveries become the norm for most of India’s online shoppers? You move where the customers are going.

And that’s why, this week Delhivery did something that many think was a logical move, just a reaction to how the market is…