Deepfakes, AI-generated morphed content, have become a significant concern. In recent weeks, deepfake videos featuring Indian celebrities have circulated on social media. Google acknowledges the risks and is investing in AI-related technology. The company is actively testing for safety and security risks, including synthetic media, which consists of AI-generated photo-realistic audio or video content. Google emphasizes the need for collaboration, open communication, risk assessment, and proactive mitigation strategies to combat deepfakes and AI-generated misinformation. They utilize a combination of human reviewers and AI classifiers to enforce community guidelines and improve content moderation systems. Google is working with policymakers, researchers, and experts in India to develop effective solutions, including investing in a multidisciplinary center for Responsible AI and collaborating with the Indian government for a multi-stakeholder discussion on responsible AI development.
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