DealShare shifts focus to B2C model as it relaunches operations

Tiger Global-backed hyperlocal ecommerce firm DealShare, which underwent significant restructuring and leadership changes, said it has relaunched operations in select cities, focusing on business-to-consumer (B2C) sales.The company, which operated a social commerce and business-to-business (B2B) distribution model, now targets value-conscious customers in smaller cities.

The move follows a turbulent phase for the Bengaluru-based firm. Dealshare shut down its B2B vertical and laid off around 230 employees in 2023 as part of a cost rationalisation…