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Kozhikode (Kerala) [India], July 21: For long, India’s booming e-commerce industry has largely catered to what venture capital firm Blume Ventures calls “India 1” – the top 140 million digitally savvy, urban consumers. But the vast middle, “India 2” – nearly 300 million aspirational Indians – has remained largely underserved.
That’s now changing with the arrival of DealBuddy, India’s first gamified e-commerce app, designed not just to sell – but to let…
