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SUMMARY
Google’s Raghavan believes that D2C brands have to integrate first-party data GenAI in their marketing campaigns to stay ahead of the competition
Calling old school marketing funnel dead, Raghavan proposed a new 4S engagement strategy of catering to scrolling, streaming, searching and shopping
The Google executive also talked about changing consumer behaviour, reducing attention spans, interconnectedness of marketing channels, consumer intent and others
As rising…
