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New Delhi [India], July 28: Building on the momentum from their #SwitchToFluorideFree campaign, Dabur Red Paste has taken a bold next step in its campaign to raise awareness about excessive fluoride exposure. What began as an eye-opening initiative to spark dialogue has now evolved into a nationwide brand movement, encouraging consumers across India to rethink what’s really in their toothpaste and make an informed switch to fluoride-free alternatives, challenging several industry giants in the process.
- The national campaign backed by…
