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D2C ecommerce startup Mamaearth raised INR 6 crore from Bollywood actor Shilpa Shetty

D2C ecommerce startup Mamaearth raised INR 6 crore from Bollywood actor Shilpa Shetty. The Bollywood actor had previously invested in the Gazal and Varun Alagh-led Mamaearth. She first invested in the startup in 2018, when it only sold babycare items.

Shetty also appears in several Mamaearth commercials. Shetty had 108 equity shares in the startup at the time, which had grown to 13,93,200. According to an Inc42 report, direct-to-consumer (D2C) is the fastest-growing segment in the country’s ecommerce sector. By 2025, D2C brands are expected to account for 25% of the $100 billion ecommerce market.

by Siliconluxembourg

Would-be entrepreneurs have an extra helping hand from Luxembourg’s Chamber of Commerce, which has published a new practical guide. ‘Developing your business: actions to take and mistakes to avoid’, was written to respond to  the needs and answer the common questions of entrepreneurs.  “Testimonials, practical tools, expert insights and presentations from key players in our ecosystem have been brought together to create a comprehensive toolkit that you can consult at any stage of your journey,” the introduction… Source link

by WIRED

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by Gizmodo

Long before Edgar Wright’s The Running Man hits theaters this week, the director of Shaun of the Dead and Hot Fuzz had been thinking about making it. He read the original 1982 novel by Stephen King (under his pseudonym Richard Bachman) as a boy and excitedly went to theaters in 1987 to see the film version, starring Arnold Schwarzenegger. Wright enjoyed the adaptation but was a little let down by just how different it was from the novel. Years later, after he’d become a successful… Source link