D2C brands’ festive scramble; UPI’s consent hurdle

Emerging direct-to-consumer brands are competing for the festive spotlight on busy online storefronts. This and more in today’s ETtech Morning Dispatch.

Also in the letter:
■ ETtech Deals Corner
■ Ather bridges losses in Q1
■ Mid-tier IT logs double-digit growth

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New-age brands scramble for online marketplaces to capitalise on festive cheer

Hundreds of emerging direct-to-consumer (D2C) brands are racing to secure space on ecommerce and quick commerce platforms, betting on an early festive rush to lift sales.

Yes, but: Ad rates on quick…