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Direct-to-consumer beauty and personal care brand Plum has managed to script a turnaround in FY25, achieving profitability on the back of steady double-digit growth and controlled expenses.
Plum’s revenue from operations rose 23.3% to Rs 402 crore in FY25 from Rs 326 crore in FY24, according to its financial statements sourced from the Registrar of Companies (RoC).
Founded in 2013, Plum sells skincare, bodycare, fragrances, haircare, and gifting products through its own website and third-party e-commerce platforms such as Amazon and Flipkart….
