Cult.Sport, a sports-first D2C brand has teamed up with GoKwik, a leading eCommerce enabler, to expand cash-on-delivery (COD) serviceability across core Indian towns and cities.
Enhancing Sports Retail
Cult.Sport’s vast product range includes sporting goods, activewear, sports shoes, fitness equipment and more, catering to the sporting needs of our country. To enhance the customer experience and accommodate the preferences of the Indian market, Cult.Sport has recognised the importance of providing expansive COD serviceability.
With 44% of Cult.Sport’s orders coming from tier 3, 25% from tier 2, and 31% from tier 1 cities, the partnership with GoKwik aims to further strengthen its presence in remote towns and cities of India where COD continues to be a preferred mode of payment, while also addressing Return to Origin (non-deliverability of order) issues.
GoKwik’s intelligent solutions, driven by cutting-edge technology and data science, will empower Cult.Sport to safely introduce COD orders in tier three and four regions of the country. This move will open doors to a broader customer base and foster deeper connections with fitness enthusiasts across Bharat.
Moreover, GoKwik’s capabilities will equip Cult.Sport with valuable product category-level insights for Return to Origin management.
Shamik Sharma, Managing Director, Cult.Sport
“We believe India is a country with a billion sports people, where only a few take the field. Therefore, we want to enable India to say “Yes” to playing sport. Cult.Sport products enable you to say “yes” to everyday sporting occasions. Partnering with GoKwik will help us streamline and solve on-ground logistics challenges and be future-ready with the technology.” said Shamik Sharma, Managing Director, Cult.Sport
In India’s diverse and evolving market, COD remains a preferred mode of payment, particularly in smaller towns and cities. By leveraging GoKwik’s expertise, Cult.Sport aims to capitalize on this trend while furthering its mission to make everything fitness accessible to all.
Chirag Taneja, Co-Founder, and CEO of GoKwik.
“Cult.Sport is helping India adopt an active lifestyle. Their digital-first approach in providing all fitness products under one roof has contributed to their immense growth in this sector. ” said Chirag Taneja, Co-Founder, and CEO of GoKwik. “We are looking forward to nurturing this partnership and helping Cult.Sport in their growth journey”
About Cult.Sport:
At cult.sport, we celebrate the true spirit of sports. Our core purpose is to foster the spirit of sports in India, making it accessible and enjoyable for everyone. We believe in catering to the Everyday athlete – those who find joy, passion, and fulfilment in embracing sports as an integral part of their daily lives.
As a sports-focused brand, we take immense pride in crafting activewear apparel, sports shoes, cycles, fitness equipment, and sporting goods that provide individuals to embrace every sporting occasion that comes their way wholeheartedly.
With an unwavering commitment to quality, performance, and style, cult.sport products are designed to equip and inspire everyday athletes. So they can confidently say “yes” to every sporting endeavour they pursue.
Link: https://cultsport.com/
About GoKwik:
GoKwik is a data & technology-led enabler for eCommerce and D2C brands. It offers a full-stack solution suite to unlock business growth. The mission is to democratize the shopping experience. GoKwik enhances customer experience and boosts conversion rates and revenue growth. It addresses pain points like COD RTO and manages the RTO problem while offering COD as a payment channel.
KwikChat
GoKwik has a new product called KwikChat. It aims to solve low ROIs on marketing campaigns. KwikChat offers 30+ WhatsApp use cases, including abandoned cart recovery, click-to-WhatsApp ad campaigns, and headless checkout.
One-third of shoppers are already using the GoKwik network. This has helped over 500 brands grow their businesses. They experienced higher GMV realization and profit margins.
It is helmed by Chirag Taneja (Co-Founder and hief ExCecutive Officer), Vivek Bajpai (Co-Founder and Chief Technology Officer), and Ankush Talwar (Co-Founder and Chief Data Scientist). GoKwik is backed by investors such as Sequoia Capital, Matrix Partners India, RTP Global & Think Investments. GoKwik’s team has deep knowledge in the space of eCommerce with people having previous experience in Flipkart, Razorpay, Swiggy, Myntra, Nykaa, and more. Link – https://www.gokwik.co/
