Tech
Creators gain ground as audiences distrust AI-driven content: Report
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Creators have found diverse ways of engaging with their audiences. To build a creator-follower relationship, some creators are putting out artificial intelligence-led low-effort content, while others are opting for more authentic manmade creatives, said a TechCrunch report quoting industry executives. The report added that trust in creators has increased 21% year-on-year.
Citing a case study of the creator-commerce platform LTK that helps influencers monetise their content through brand partnerships and affiliate links, the report cautioned about its…
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