Core Updates Build On Long-Term Data

Google Search Advocate John Mueller says core updates rely on longer-term patterns rather than recent site changes or link spam attacks.

The comment was made during a public discussion on Bluesky, where SEO professionals debated whether a recent wave of spammy backlinks could impact rankings during a core update.

Mueller’s comment offers timely clarification as Google rolls out its June core update.

Core Updates Aren’t Influenced By Recent Links

Asked directly whether recent link spam would be factored into core update evaluations, Mueller…