Comfort clothing startup Happie Curves raises Rs 20 lakh on Indian Angels OTT show

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Gurugram-based Happie Curves, a startup specializing in plus-size innerwear and comfort clothing, has raised Rs 20 lakh in angel funding. The investment, which represents a 30% equity dilution, comes from Rikant Pittie, Co-Founder of EaseMyTrip, and Aparna Thyagarajan, Co-Founder and Chief Product Officer of Shobitam Inc. 

The deal was finalized following Happie Curves’ participation in ‘Indian Angels,‘ an OTT angel investment show on the JioCinema platform.

Focusing on business expansion

The startup, which has been bootstrapped since its inception, plans to use the capital to expand its business operations, enhance brand value, and extend its reach across India.

Happie Curves said it aims to establish itself as a leading brand in the plus-size/curvy category by focusing on scaling the brand and introducing new products in the comfort clothing and athleisure segments.

The vision of the startup

Sonal Somani, Founder, Happie Curves, said, “I am thrilled to get the backing of two renowned Angels for my venture, whose investments in Happie Curves not just validates the huge promise and potential of my business idea, but also reaffirms and strengthens our belief that every woman deserves to be happy, and deserves to feel good from outside and within. And to enable that, diverse body type inclusive clothing is, of course, the way to go.”

Addressing the market gap

Happie Curves aims to fill a significant gap in the Indian plus-size intimatewear market, which often overlooks this segment.

The brand offers a variety of products, including intimate wear, beachwear, swimwear, and more, all made in India with high-quality fabrics.

What is ‘Indian Angels’?

Pune-based Digikore Studios announced the launch of “Indian Angels,” which it claims is the world’s first angel investment show, launched on JioCinema. Unlike Shark Tank India, The show also extends a rare invitation to viewers to become investors themselves.

The show boasts a panel of angel investors, including Ankit Agarwal, Founder and CEO of InsuranceDekho; Shreedha Singh, Co-founder of T.A.C – The Ayurveda Co.; Kunal Kishore, Founder and director of Value 360; Ajinkya Firodia, Managing Director of Kinetic Engineering Ltd.; Rikant Pittie, COO & Co-Founder of EaseMyTrip and Aparna Thygarajan, Co-Founder & Chief Product Officer of Shobitam.