When emotion meets timing, marketing magic happens. And CoinSwitch, India’s largest crypto trading platform, just proved it.
Celebrating the Indian women’s historic ODI World Cup victory, CoinSwitch pulled off a real-time, real-world stunt that united cricket fans and crypto enthusiasts alike.
At Mumbai’s DY Patil Stadium, a simple hand-held placard stole the show. It read:
“When India last won the ODI World Cup, Bitcoin was ₹200. Today, it’s ₹1 crore.”
Followed by a heartfelt message — Congratulations, Team India.
In a single line, CoinSwitch captured the nation’s pride and a decade-long story of value creation, showing how far both India and Bitcoin have come.
The creative moment went viral within hours, organically amplified by cricket communities and major X handles like @CricCrazyJohns, reaching millions, all with zero media spend. Just the right message, at the right moment.
This wasn’t CoinSwitch’s only creative win this season. Weeks earlier, the brand had reimagined Dhanteras, India’s festival of wealth, through a bold print campaign that challenged traditional notions of prosperity.
In a landscape flooded with quick memes and short-lived trends, CoinSwitch’s approach stands apart, where insight meets instinct, and culture meets conversation.
