Christian Influencers Are Throwing Their Hatch Clocks in the Trash

Treasure to Trash and Back Again

According to Erin Merani, Hatch’s vice president of marketing, this series of events was not, in fact, a planned marketing stunt, and Hatch is still figuring out the ramifications of the demon discourse. While Merani is glad the ads and programming “caught people’s attention,” she wants to clarify they were all meant for fun, and she’s heartened by how many users have rushed in to defend Hatch.

“We saw a lot of community jumping into the comments and saying,…