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ChatGPT could prioritize sponsored content as part of ad strategy — sponsored content could allegedly be given preferential treatment in LLM’s responses, OpenAI to use chat data to deliver highly personalized results

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OpenAI is allegedly still working on adding ads to ChatGPT, with sources saying staff are discussing ways to bake them into the chatbot’s responses. According to The Information, the AI company is looking to create a new type of digital ad rather than simply copying what existing search and social media companies are running. This is possible because OpenAI can use historical chat data to serve ads that are highly relevant to users’ interests.

“As ChatGPT becomes more capable and widely used,…

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