But facts aren’t dead. Our findings about conspiracy theories are the latest—and perhaps most extreme—in an emerging body of research demonstrating the persuasive power of facts and evidence. For example, while it was once believed that correcting falsehoods that aligns with one’s politics would just cause people to dig in and believe them even more, this idea of a “backfire” has itself been debunked: Many studies consistently find that corrections and warning labels reduce belief in, and…








