In a surprising twist, Anubhav Dubey, the founder of the popular tea chain ‘Chai Sutta Bar’, recently found himself at the center of social media attention but not for what he was expecting. His attempt at a motivational post on platform X backfired, sparking a mix of humor and criticism from netizens.
Dubey’s bold statement, “We are not looking for office employees working 9 to 5. No, not at all. We are making f***** Army here,” accompanied by a meeting photo, quickly went viral, but not in the way he had hoped.
We are not looking for office employees working 9 to 5.
No, not at all.
We are making f**king Army here. pic.twitter.com/MGBeb9Mk0J
— Anubhav Dubey (@tbhAnubhav) November 27, 2023
The post, which garnered over 730,300 views at the time of writing, became a topic of humor rather than inspiration. Netizens started reacting, with many pointing out that using profanity doesn’t necessarily equate to coolness. The aggressive tone and choice of words led to a variety of responses, ranging from sarcastic comments to genuine advice.
One user humorously questioned the need for an ‘army’ to sell tea, while another simply stated, “Bro chill, flavoured chai bechta hai tu (You sell flavoured tea).”
Using cuss word to look cool doesn’t make you cool. Selling chai is not a big deal.
— Aditya Mishra (@adityamishra345) November 28, 2023
Bro chill, flavoured chai bechta hai tu.
— Kanav Gulati (@thekvgulati) November 28, 2023
Chai bechne ke liye kyo army banani hai bhai aapko?
— Prayag (@theprayagtiwari) November 28, 2023
Despite the mixed reactions to his post, Dubey’s success with ‘Chai Sutta Bar’ is undeniable. At just 23 years old, he has transformed his startup into a thriving enterprise with a claimed turnover of around Rs 150 crore and over 500 outlets worldwide.
Founded in 2016 by Dubey and Anand Nayak, and later joined by Rahul Patidar, the brand has become synonymous with kulhad chai.
Anubhav’s post has also sparked a broader conversation about work culture and the language used in professional settings. Some users criticized the glorification of overworking, labeling it as a “red flag” in employer-employee relationships, while others found it funnny.
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