10th Indian Delegation to Dubai, Gitex & Expand North Star – World’s Largest Startup Investor Connect
Tech

Cellforce: Porsche’s Battery Subsidiary Faces Closure as 200 Jobs Hang in the Balance

The future of Cellforce, Porsche’s ambitious battery subsidiary, is now under serious threat. Once hailed as a cornerstone of Porsche’s transition to electric mobility, the company is facing potential closure, putting nearly 200 jobs at risk. The news comes at a critical time for Porsche, which is grappling with falling profits and a slower-than-expected shift toward electric vehicles.

A Promising Start for Cellforce

Founded with great fanfare in 2021, Cellforce was envisioned as Porsche’s strategic leap into high-performance battery cell production. With the backing of the Baden-Württemberg government and promises of up to €60 million in subsidies, Cellforce was positioned as a symbol of Germany’s bid to lead in electric mobility. The production site in Kirchentellinsfurt, near Tübingen, was expected to drive Porsche’s future in electrification and innovation.

However, the project has been plagued by regulatory hurdles, investment challenges, and the slower-than-anticipated adoption of electric vehicles. What was once seen as Porsche’s competitive edge has now turned into a financial burden.

Mass Layoffs Looming

According to reports, Porsche has already notified the Reutlingen employment agency about a mass layoff process at Cellforce. The subsidiary currently employs around 280 workers, but only a small research and development team of roughly 80 employees may remain in place. This means about 200 skilled professionals could soon face unemployment, with no employment guarantees comparable to those at Porsche’s parent company.

The workforce has been summoned to a full staff meeting where Porsche’s head of development, Michael Steiner, is expected to address the company’s future. The uncertainty has left many employees worried about their prospects in a highly specialized industry.

Porsche’s Broader Struggles

The possible shutdown of Cellforce comes at a particularly difficult moment for Porsche. The automaker reported a dramatic 91% plunge in profits during the second quarter of 2024, with earnings dropping from €1.7 billion to just €154 million. Sales also declined by nearly 13%, reflecting weaker global demand and rising competition in the EV sector.

Instead of becoming an EV leader, Porsche has been forced to reinvest in traditional combustion engines, signaling a slowdown in its electrification ambitions. The collapse of Cellforce could further damage Porsche’s reputation as an innovator in sustainable mobility.

Investor and Industry Interest

Despite the bleak outlook, there may still be hope for Cellforce. Reports suggest that companies, including BMW and defense contractors, have shown interest in acquiring parts of the business. In particular, military applications such as drone battery development could offer alternative uses for Cellforce’s technology. However, no concrete deals have been confirmed, and time appears to be running out.

A Costly Setback

For Porsche and its parent company Volkswagen, the potential shutdown represents not only a strategic loss but also a financial hit. The automaker is expected to write off nearly €295 million in assets tied to Cellforce. What was meant to be a flagship project in Porsche’s electric strategy may now be remembered as one of its most expensive missteps.

What’s Next for Cellforce?

The fate of Cellforce highlights the broader challenges facing European carmakers as they attempt to navigate the transition to electric mobility. High development costs, uncertain consumer demand, and strong competition from Asian battery manufacturers continue to pressure German automakers.

Whether Cellforce will be rescued by new investors or fade into history remains uncertain. For now, the story underscores the risks of innovation in a rapidly evolving industry and the consequences for workers caught in the middle.

For the latest updates on startups, innovations, and business disruptions, visit Startup News.

by Siliconluxembourg

Would-be entrepreneurs have an extra helping hand from Luxembourg’s Chamber of Commerce, which has published a new practical guide. ‘Developing your business: actions to take and mistakes to avoid’, was written to respond to  the needs and answer the common questions of entrepreneurs.  “Testimonials, practical tools, expert insights and presentations from key players in our ecosystem have been brought together to create a comprehensive toolkit that you can consult at any stage of your journey,” the introduction… Source link

by WIRED

B&H Photo is one of our favorite places to shop for camera gear. If you’re ever in New York, head to the store to check out the giant overhead conveyor belt system that brings your purchase from the upper floors to the registers downstairs (yes, seriously, here’s a video). Fortunately B&H Photo’s website is here for the rest of us with some good deals on photo gear we love. Save on the Latest Gear at B&H Photo B&H Photo has plenty of great deals, including Nikon’s brand-new Z6III full-frame… Source link

by Gizmodo

Long before Edgar Wright’s The Running Man hits theaters this week, the director of Shaun of the Dead and Hot Fuzz had been thinking about making it. He read the original 1982 novel by Stephen King (under his pseudonym Richard Bachman) as a boy and excitedly went to theaters in 1987 to see the film version, starring Arnold Schwarzenegger. Wright enjoyed the adaptation but was a little let down by just how different it was from the novel. Years later, after he’d become a successful… Source link