Connect with us

Tech

CCPA Slaps INR 7 Lakh Penalty On Zepto Over Dark Patterns

Published

on

[ad_1]

SUMMARY

The CCPA found that Zepto engaged in ‘drip pricing’, wherein mandatory fees surfaced late in the purchase flow, and ‘basket sneaking’

The CCPA has directed Zepto to rework its platform to provide upfront disclosure of all charges at the start of the user journey, discontinue dark patterns and submit proof of compliance within 15 days

This comes weeks after 26 ecommerce and quick commerce platforms, including Zepto, submitted self-declaration letters that “confirmed”…

[ad_2]

Source link

Continue Reading