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The Competition Commission of India (CCI) has decided against launching a probe into the Alliance of Digital India Foundation’s (ADIF’s) complaint against tech giant Google’s alleged anti-competitive practices in the practices in online advertising, and has closed the matter.
The startup body had essentially challenged Google’s alleged dominant position and “purportedly abusive behaviour” in the online search advertisement and online display advertisement markets.
In an order dated August 1, reviewed by ET, the antitrust regulator, however, said,…
