SUMMARY Tier II & III cities have experienced a significant rise in disposable incomes, contributing …

SUMMARY The transition from online to offline represents a bold move that allows D2C brands …

SUMMARY For a D2C brand, having an effective funnel is the most critical to sustain …

SUMMARY One-size-fits-all marketing is a thing of the past; nowadays, data-driven decision-making is everything Customers …

SUMMARY When customers feel valued and seen, they’re more likely to become loyal advocates for …

SUMMARY Data has backed up the fact that retargeted users are highly engaged and more …

SUMMARY Fiona adopted a digital-first strategy post-pandemic, focussing on content-driven marketing, social media and online …