CashKaro, the renowned Cashback & Coupons app, has announced a significant partnership with popular Bollywood actress Genelia Deshmukh. This collaboration arrives at a pivotal moment for CashKaro as the platform continues to flourish, having played a pioneering role in the cashback industry and now standing tall as a leader in India’s rapidly expanding landscape of cash rewards.
As part of this strategic alliance, CashKaro has unveiled a comprehensive advertising campaign featuring Genelia Deshmukh. This campaign revolves around the narrative of how shopping through CashKaro can enable users to earn additional Cashback that can be seamlessly transferred to their bank accounts. The campaign comprises a series of three entertaining films that ingeniously convey CashKaro’s value proposition in a humorous manner. Genelia, along with three family members, adds a relatable touch, making the message resonate strongly with today’s audience.
CashKaro is ambitiously striving to expand its user base from 20 million to a staggering 100 million in the coming years, and its partnership with Genelia is poised to play a pivotal role in achieving this monumental goal.
Rohan Bhargava, Co-founder of CashKaro and EarnKaro, expressed his enthusiasm about this collaboration, stating, “We are thrilled to have Genelia Deshmukh joining the CashKaro family. Her enthusiasm, sincerity, and popularity make her the ideal ambassador for CashKaro as we strive to change the online shopping experience for millions of Indians. This partnership ushers in a new and exciting era as we remain dedicated to our commitment of providing our users with unmatched value, convenience, and savings.”
Adding to this sentiment, Swati Bhargava, Co-founder of CashKaro & EarnKaro, remarked, “Our association with Genelia will further solidify CashKaro as the country’s go-to savings destination for shoppers. Through this campaign, our attempt is to build awareness about CashKaro and demonstrate how it is super easy to save 1000s every month via CashKaro. Online shoppers can get extra Cashback from us on top of all Diwali sale discounts, and that’s why this campaign is rightly called #CashKaroAishKaro!”
Expressing her excitement about this partnership, Genelia Deshmukh shared, “I am really excited to embark on this journey with CashKaro. It’s a game-changing app that is reinventing the way Indians shop & save online. After all, who wouldn’t want money back on their online shopping? I love how the core CashKaro idea is so simple, yet powerful. One click, and 1000s in savings across 1500 brands! Rohan and Swati’s commitment & vision for the brand is truly inspiring, and I look forward to contributing to this exciting chapter of CashKaro’s growth.”
