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E Commerce

Cash Crunch, Employee Exodus & An Uncertain Future


Pune-based pet care startup Wiggles, which has raised a funding of over $6.5 Mn to date, is struggling for survival. The startup has only two months of runway remaining and most of its employees have left as it has not paid salaries for over a year.

It finds itself on the brink of a collapse due to an aggressive expansion spree gone wrong, rising losses, and failure to secure fresh funding.

Before we delve into the struggles of Wiggles, let’s first take a look at its journey so far.

Founded in December 2018 by Anushka Iyer and her father…



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