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Nothing Co-Founder Carl Pei stands out among tech executives in that he actively engages with users on X (formerly Twitter) regularly.
Pei’s posts on X are laced with humour, self-deprecation (sometimes), and a desire to stand out from his peers. To the latter end, Pei did something unusual—he reviewed competitors’ smartphones in a series of videos that were quite fun and engaging. He even briefly became a YouTuber in a fun launch video for Nothing Ear (2).
Ahead of the Nothing Phone (2a) release in India, Pei started referring to himself as “Carl…
