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Does it feel at times that Zepto, Blinkit, Instamart will try just about anything under the quick commerce format? Even the slightest hint of a shift in consumer behaviour is often enough for a new launch.
And as the biggest quick commerce companies search for high-margin categories to solve their profitability problem, their next big target is 10-minute medicine deliveries.
For quick commerce big three – Zepto, Blinkit and Instamart – success in pharma delivery is the next milestone they aim to achieve. The trio is aiming for a 20%-30%…
