Can Ecommerce Giants Scale Quick Commerce Without Setting Their Profits On Fire?

Quick commerce is emerging as a $40 Bn opportunity, driven by a young, convenience-first consumer base increasingly preferring 10-minute deliveries

Legacy ecommerce players like Amazon, Flipkart, Myntra, and Nykaa are rushing to enter quick commerce, but face challenges like high delivery costs, logistical complexity, and slower execution compared to new-age players like Blinkit and Zepto, who already dominate the segment

Logistics giants like Delhivery, Shadowfax, and Shiprocket are building dark store-based hyperlocal networks…