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When you idly tapped on the food delivery app the other day, did you have cold coffee on your mind? Or, on that one rainy evening, did you already crave a cup of steamy hot tea when the app flashed it on your screen? Or that streaming app, which recommends something altogether different for your friends than you?
Who’s reading your mind, you might wonder?
It’s the ever-curious AI that plays the trick with an algorithm to personalise your options on a real-time basis. And, brands seal the deal, as the option tempts you to hit ‘buy’.
